My Approach

What I Mean By 'Feminine':

Since I am speaking of creating simple, feminine business models, it might be useful to understand what I mean by the word 'feminine.'

Masculine and Feminine are often, but not always, rooted in our gender.

These differences aren't always gender-based either, but often, women have a feminine essence and men have a masculine essence. I work with women who have a feminine essence or are yearning to be in their feminine essence. It is not just based on socialization.

The masculine and feminine both have important roles in the world.

We just choose what role we prefer. Nature is feminine. We see a flow in nature. The flowers blossom perfectly at every turn of the season. When in healthy feminine essence, both men and women are connected to their heart.

There are healthy and unhealthy sides to Masculinity and Femininity.

In my work, I am seeking to help women create business models rooted in the qualities of healthy femininity. Women can struggle to make money with ease if they move out of their natural way of being.

Healthy and unhealthy sides to Masculinity and Femininity:

Healthy Feminine

Collaboration

Radiant

Community

Gentle (Inner Strength)

Being

Knowing & Surrendering

Relationship

Emotionally nurturing the vulnerable

Nurturing

In touch with the needs of the community

Shadow Feminine

Competition

Manipulative

Separateness

Victim

Stuck (Freeze)

Lack of Trust

Alone

Hurtful

People-pleasing

Destroying relationships within the community with gossip, etc.

Shadow Masculine

Pushy

Boastful

Alone

Aggressive

Workaholic

Restless

Lost

Abusive

Destroying

Dominating the weak

Healthy Masculine

Competitive

Confident

Self-reliant

Strong

Doing

Seeking

Purpose

Physically protecting the vulnerable

Protecting

In touch with service of the weak

Masculinity and Femininity are inherent.

Most men and women are born with a certain essence. That essence tends to be more masculine or more feminine. I don't mean things like cooking, cleaning, or survival roles dumped on certain genders. I mean the internal qualities one prefers as described in the chart above.

As an example, women can have a life purpose. They don't have to choose to be mothers, however, often, their purpose will look different from men.

The only way into the full expression of our essence is through the gateway of the other.

Women, too, need to go through their masculine side to fully step into their feminine, just like men need to go to their feminine side to fully be in a healthy masculine. Once she can develop masculine qualities needed for business, it gives her energy to relax into her highest feminine expression.

When women value profit over relationships they can come across as pushy:

In business, we all want to make a profit, but what I have noticed is that when we stay focused on relationships and what is good for the client, we still make a profit — but from a healthy place. In my feminine sales process, I teach women how to do that, and they really enjoy sales conversations when they learn this.

Healing the Fight Response and Collaborate:

Patriarchy has set us up historically to fight each other rather than to fight the real injustices in the world. Due to the injustice and unfairness that women experience in the world, this can lead them to fight with other women to succeed. We are afraid to fight the big guys so we fight with our sisters instead. When we are stuck in 'fight,' there is usually pain underneath. It is possible to heal and come from a place of service while collaborating with other women.

Needs of the Community:

It is possible to use one's career in service to the community as well as lean on the support of the community so we are not creating success alone. Too much independence can often be a trauma response where we learnt not to rely on other people. It isn't sustainable to create a long-lasting, satisfying success alone.

Women are powerful in their own ways.

It doesn't have to look and feel the same as it does for men. It is absolutely important that women step into their power and claim success, money and everything that represents power so they can support the world at large with their gifts.

Women also know where to spend money, always.

Women are in touch with the needs of a family and a community. It is important to put money in the hands of women. Spiritual people need to make money. Women do too, as they intuitively know the needs of the community and can do a lot of good given the choices and the money to spend.